For the National Football League, celebrating America’s veterans deserves more than one day or one weekend. Here’s how they are celebrating our veterans this month:

The NFL began its “Salute to Service” campaign to honor the nation’s military, veterans and their families by pledging to donate up $5 to its nonprofit partners for every use of the hashtag Salute To Service through Nov. 19.

The league will increase its offering to $25 for every use of the hashtag on Veterans Day, Nov. 11. The NFL donated $1.7 million in a similar campaign last year and is committed up to $5 million this time.

“This month we reflect on the sacrifices of our heroes and increase our focus to ensure more service members, veterans and their families find the assistance they need, when they need it,” said Anna Isaacson, NFL senior vice president of social responsibility.

Beginning Sunday and through November, teams will designate one home game to honor military members and their families. Players will wear helmet decals of military branches.

Since 2011, Salute to Service has raised more than $26 million.

Learn more about the charities the Salute to Service supports here.

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